This is a well-structured brief! Here's a refined version for clarity and impact:
Content:

We are launching a premium Australian-grown sultana brand to compete with established players and need an FMCG brand expert with experience in major supermarkets (Coles, Woolworths, Aldi, Costco) and large wholesalers. The ideal candidate will have a proven track record of successfully getting food products onto supermarket shelves, understanding category management, and creating compelling retail-ready brands.
Scope of Work
1. Brand Identity & Strategy

    Develop a premium brand name that aligns with quality and sustainability (for domestic & export markets).
    Create a brand logo and visual identity (color palette, typography, packaging aesthetics).
    Define brand positioning (target audience, unique value proposition, market differentiation).
    Craft a compelling brand story that resonates with consumers and retail buyers.

2. Packaging Design & Product Presentation

    Design retail-ready packaging (stand-up pouches, bulk packaging, shelf-ready packaging - SRP).
    Ensure packaging meets Australian and international labeling requirements.
    Explore sustainable and innovative packaging options to enhance retail appeal.

3. Supermarket & Wholesale Market Entry Strategy

    Develop a go-to-market strategy for Coles, Woolworths, Aldi, Costco, and wholesalers.
    Identify key sales channels (supermarkets, independent grocers, food service, export).
    Define a pricing and margin strategy that aligns with supermarket expectations.
    Provide insights into category reviews, promotional strategies, and buyer engagement.

4. Marketing & Consumer Awareness Strategy

    Develop a comprehensive marketing plan (branding, social media, influencer outreach, digital presence).
    Provide a content strategy for social media and in-store promotions.
    Offer guidance on consumer education and storytelling for retail success.

5. Website & E-Commerce Presence (Preferred but Optional)

    Design a high-impact website for brand visibility.
    Provide recommendations for e-commerce setup (D2C or online retail partnerships).

Ideal Candidate

✅ Proven experience in FMCG brand development (specifically in supermarkets and wholesale).
✅ Strong understanding of supermarket processes, category management, and product ranging.
✅ Experience working with Coles, Woolworths, Aldi, Costco, and wholesale food distributors.
✅ Track record of successfully launching food products into major retail chains.
✅ Experience in dried fruit, agricultural products, or food/beverage industries is highly advantageous.
✅ Ability to develop a full brand identity and go-to-market strategy with a clear retail focus.
How to Apply

📌 Share examples of previous FMCG brand development projects, particularly those listed in major supermarkets.
📌 Outline your approach to brand strategy, packaging design, and supermarket entry.
📌 Highlight any direct experience with supermarket buyers and category managers.
📌 Provide an estimated timeline and budget expectations.

This version keeps the details clear and professional while making it easy for candidates to identify whether they’re the right fit. 🚀