Here's a polished version of your Consultant for Website Evaluation and Strategy job posting:
Location: Remote
Job Type: Freelance / Contract

Overview:

We are a wholesale food distribution company operating through a B2B eCommerce-style website. However, despite our investment, our current website is not meeting customer needs. We’ve received feedback that our platform lacks the user-friendly experience that competitors offer, which is impacting our ability to compete effectively in the market.

Without an in-house IT or website team, we rely heavily on our external website provider, who charges for each issue and update, leading to high costs without delivering the necessary improvements. We are now at a crossroads and seek expert advice on whether to continue investing in improvements with our current provider or if it’s time to consider building a new website from scratch.
Key Responsibilities:

    Evaluate the current website: Perform a thorough review of the site’s usability, functionality, and scalability.
    Customer and competitor analysis: Understand our customers’ pain points and assess how our website compares to competitor platforms.
    Cost-benefit analysis: Assess the long-term value of continuing with our current provider versus investing in a new website.
    Recommendation report: Provide a detailed and practical recommendation that aligns with our business goals, budget, and future scalability.
    Advisory on next steps: Offer insights into website platforms or providers that would better suit our needs if a new website is recommended.

Skills and Qualifications:

    Extensive experience in B2B eCommerce websites and usability analysis.
    Strong understanding of website platforms, user experience (UX) design, and scalability for growing businesses.
    Proven track record of helping companies in the wholesale/food distribution or similar sectors.
    Ability to balance budget constraints with the need for modern, user-friendly website functionality.
    Strong communication and consulting skills to effectively convey recommendations.
    Familiarity with website auditing tools and competitive analysis.

Deliverables:

    A comprehensive evaluation report of the current website.
    Practical recommendations on whether to improve or rebuild the website.
    A high-level cost-benefit analysis and roadmap for the proposed path forward.

How to Apply:

If you have the experience and expertise to help guide us in this critical decision, please submit your resume, along with a brief cover letter outlining your experience with B2B eCommerce and similar projects. We are eager to receive practical advice that will shape our next steps.

This version ensures that potential consultants understand the scope of the project and the critical nature of their role in advising your next steps.