$72.00 Hourly
Company Overview:
We are an eCommerce management company with a substantial email list of 20,000 potential clients. We have yet to fully utilize this asset and are seeking an experienced Email Marketing Specialist to transform this list into paying clients through effective email marketing strategies.
Job Description:
We are looking for a creative and analytical Email Marketing Specialist to develop, implement, track, and optimize our email marketing campaigns. The ideal candidate will possess expertise in email marketing and a proven track record of converting leads into customers.
Key Responsibilities:
Campaign Development & Execution:
Plan and execute: Develop and launch targeted email marketing campaigns to promote our high-ticket offers and engage our audience.
Design & content: Create and design visually appealing, mobile-responsive email templates that align with our brand and messaging.
Segmentation: Segment the email list based on demographics, behaviors, and purchase patterns to tailor messages effectively.
Content Creation:
Copywriting: Write compelling, concise, and persuasive copy for email campaigns that resonates with the target audience.
A/B Testing: Conduct A/B testing to optimize subject lines, content, and call-to-actions to improve performance.
Performance Tracking & Optimization:
Analyze metrics: Monitor key performance indicators such as open rates, click-through rates, conversion rates, and other relevant metrics.
Reporting: Provide regular reports on campaign performance and insights to guide future strategies.
Database Management:
Data quality: Manage and maintain the email database to ensure data accuracy and compliance with regulations (e.g., GDPR, CAN-SPAM).
List hygiene: Implement practices to clean and update the list regularly to maintain engagement and deliverability.
Strategy Alignment:
Collaboration: Work closely with the marketing team to ensure email campaigns align with overall marketing strategies and business goals.
Trends & Best Practices: Stay updated on industry trends and best practices in email marketing to ensure our strategies are cutting-edge.
Qualifications:
Proven experience in email marketing with a track record of successful campaigns and conversions.
Expertise in designing and executing email campaigns, including template design and content creation.
Strong analytical skills with the ability to interpret performance metrics and optimize campaigns accordingly.
Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, ActiveCampaign).
Knowledge of email regulations and best practices for data management and compliance.
Excellent communication skills and a collaborative mindset.
To Apply:
Proposal: Submit a detailed proposal outlining your approach to utilizing our email list, including strategies for converting leads into paying
clients.
Portfolio: Provide examples of previous email marketing campaigns and their results.
Timeline & Pricing: Include an estimated timeline for implementing your plan and a breakdown of your pricing.
We are excited to work with a talented Email Marketing Specialist who can help us leverage our email list and drive substantial growth for our business.
- Canada
- Proposal: 4
- Verified
- More than 3 month