Dear Recipient’s Name,

We are seeking an experienced Email Marketing Specialist to develop impactful email sequences for our AI job application software. The ideal candidate should have a strong understanding of our unique value propositions (UVP) and unique selling points (USP), as well as familiarity with revenue verticals in the coaching, AI, and SaaS industries.

Project Overview:

    Objective: Convert 20% of 30,000 leads at a $97 ticket price, aiming for $582,000 in Monthly Recurring Revenue (MRR) and $6.9 million in Annual Recurring Revenue (ARR). The remaining 80% will be utilized as additional conversion opportunities.
    Specialist Requirements: Expertise in email marketing for coaching, AI, and SaaS sectors, with a focus on creating sequences that drive conversions. The specialist should also be able to integrate impactful touch points via SMS.

Campaigns Needed:

    Abandon Cart
    General Newsletter
    Cancelled Subscriptions
    General Cold Sequences
    General Warm Sequences

Key Responsibilities:

    Develop Email Sequences: Craft engaging and effective email sequences tailored to our software’s UVP and USP.
    Conversion Strategies: Implement strategies that align with our up sell and conversion systems, incorporating our discounts and pricing structures.
    Leverage AI and SaaS Knowledge: Utilize your understanding of AI and SaaS to enhance the effectiveness of the campaigns.
    SMS Touch points: Create impactful SMS touch points to complement email sequences and boost engagement.

Application Requirements:

    Cover Letter: Include prior experience in email marketing, particularly within the coaching, AI, and SaaS sectors. Highlight relevant campaigns and results achieved.
    Portfolio: Provide examples of previous work that demonstrate your ability to create high-converting email sequences and SMS touch points.
    Understanding of Revenue Verticals: Detail your experience in handling revenue verticals similar to ours and how you’ve successfully driven conversions in past projects.

We look forward to reviewing your application and discussing how you can contribute to our success.

Best regards,
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