Here’s a refined project description for the Google Ads management task that you can use to attract qualified candidates or communicate your requirements clearly:
Project Title: Google Ads Account Management and Optimization
Timeline: One Week

Project Overview:
We are seeking an experienced Google Ads specialist to clean up our ad account, optimize existing campaigns, and implement new ads, including a sponsored ad. The goal is to evaluate our current spending, analyze cost-per-click (CPC), update keywords, and improve overall campaign performance.

Key Responsibilities:

    Account Cleanup:
        Review the existing Google Ads account for any inactive, poorly performing, or duplicate ads.
        Remove or pause underperforming ads to streamline the account for better efficiency.

    Ad Creation:
        Develop and implement new ad campaigns tailored to our target audience.
        Create at least one sponsored ad designed to enhance visibility and engagement.

    Performance Evaluation:
        Analyze current spending patterns, including daily and monthly budgets.
        Evaluate the cost-per-click (CPC) and assess return on investment (ROI) for existing campaigns.

    Keyword Optimization:
        Review and update keywords based on performance data and search trends.
        Identify new keyword opportunities that align with our business objectives.

    Reporting:
        Provide a summary report at the end of the project, detailing changes made, insights gathered, and recommendations for future optimizations.

Qualifications:

    Proven experience managing Google Ads accounts with a track record of improving performance.
    Strong analytical skills to evaluate ad performance and spending.
    Familiarity with keyword research and ad optimization strategies.
    Excellent communication skills to provide clear reporting and recommendations.

Application Process:
Please submit your resume and a brief overview of your experience with Google Ads, including examples of past campaigns you’ve managed.

Feel free to customize this description further to fit your specific needs or organizational tone!