Job Description:

Utopia Gems Stays, a growing short-term rental business specializing in luxury accommodations in Jamaica, is seeking an experienced Google Ads Manager to increase high-converting traffic and drive direct bookings. The ideal candidate will be a data-driven marketer with expertise in the travel, hospitality, or vacation rental industries.

This role focuses on creating, managing, and optimizing Google Ads campaigns to improve visibility, increase ROI, and reduce reliance on third-party platforms.

Responsibilities:

Google Ads Campaign Creation & Management

Set up, manage, and optimize Search, Display, and Remarketing campaigns targeting UtopiaGemsStays.com visitors.

Keyword Research and Targeting

Identify and implement high-intent, relevant keywords that attract travelers seeking luxury short-term stays and corporate accommodations in Jamaica.

Ad Copywriting and Design Input

Craft compelling, engaging ad copy.

Collaborate with designers to create visually appealing Display Ads.

A/B Testing

Continuously test and refine ad creatives, headlines, targeting, and strategies for maximum performance.

Conversion Tracking and Analytics

Implement conversion tracking tools to measure cost per booking, return on ad spend (ROAS), and other performance metrics.

Provide actionable insights based on data analysis to enhance campaign results.

Retargeting Campaigns

Set up retargeting strategies to re-engage visitors who didn’t complete bookings.

Local and Global Audience Targeting

Execute localized campaigns for Jamaican travelers.

Target international guests planning vacations or business trips to Jamaica.

Qualifications:

Proven success managing Google Ads campaigns for vacation rentals, hotels, or hospitality brands.

Advanced knowledge of the Google Ads platform, including Search, Display, and Remarketing.

Expertise in keyword research, bid management, and campaign optimization.

Proficiency in Google Analytics, Tag Manager, and conversion tracking setup.

Strong analytical skills to assess performance and suggest improvements.

Excellent communication and proactive campaign management skills.

Key Goals:

Increase direct bookings through high-quality paid traffic on UtopiaGemsStays.com.

Boost search and display visibility for relevant keywords in both local and global markets.

Optimize cost-per-click (CPC) and cost-per-conversion (CPCV) to maximize ROI.

Reduce dependency on third-party platforms (Airbnb, Booking.com) by driving organic bookings.

How to Apply:

If you have a proven track record in managing successful Google Ads campaigns for the travel or hospitality industry and are passionate about driving results, we’d love to hear from you! Please include examples of past campaigns and results achieved in your application.

Join us in helping travelers discover their perfect luxury stay with Utopia Gems Stays!