Location: Remote
Type: Part-Time / Contract
Position Overview:

We are looking for an experienced and passionate Email Marketing Specialist to manage our email marketing campaigns for our coffee business. The ideal candidate should have a deep love for coffee and a strong background in creating engaging, visually compelling, and data-driven email campaigns. You will design newsletters, target segmented audiences, and analyze the performance of each campaign to continuously improve engagement and sales.
Key Responsibilities:

    Campaign Development: Plan and execute email campaigns that tell our brand story and highlight our products, offers, and coffee-related content.
    Design and Content Creation: Design eye-catching, mobile-friendly email templates with compelling visuals, creative subject lines, and engaging content that aligns with our coffee brand.
    Audience Segmentation: Implement audience segmentation strategies to tailor messages to different customer groups based on their interests, purchase behavior, and engagement history.
    Performance Analysis: Track, analyze, and report on email campaign metrics (open rates, click-through rates, conversions, etc.), using insights to optimize future campaigns.
    A/B Testing: Run A/B tests on subject lines, visuals, and content to continually improve engagement and effectiveness.
    List Management: Manage subscriber lists, including cleanup, tagging, and ensuring compliance with GDPR and other relevant regulations.
    Strategy and Optimization: Develop and refine an email marketing strategy that increases customer retention, drives sales, and fosters brand loyalty.

Qualifications:

    Experience: Proven track record as an email marketing specialist, preferably with experience in the food, beverage, or lifestyle industry.
    Expertise:
        Strong proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot).
        Experience designing visually appealing emails with tools like Canva, Adobe Creative Suite, or email design platforms.
        Knowledge of email marketing best practices, including deliverability, segmentation, personalization, and compliance.
    Analytical Skills: Ability to analyze campaign performance metrics and make data-driven recommendations.
    Creativity: Eye for design and ability to craft messages that engage and delight our audience.
    Communication: Strong writing skills with the ability to create compelling and brand-aligned copy for emails.

Preferred Attributes:

    Passion for coffee and knowledge of coffee culture.
    Familiarity with consumer behavior and trends in the coffee or food & beverage industry.
    Experience with eCommerce platforms and CRM integrations for email marketing.

If you’re a coffee enthusiast with a knack for creating compelling email campaigns that drive results, we’d love to hear from you! Join us in sharing our passion for coffee and building lasting connections with our customers.