Here’s a detailed breakdown of the project for initiating and setting up targeted marketing ad campaigns on Facebook and Instagram for your Legal Services Company:
Objective: Increase brand awareness, drive contact requests, and generate leads for our legal services.

Task Breakdown:

    Account Setup and Configuration

        Audit and Optimization of Existing Accounts:
            Review current Facebook and Instagram business accounts.
            Optimize profiles to align with branding and marketing objectives.
            Link Instagram account to Facebook Business Manager.
            Configure ad accounts, billing information, and user permissions.

        Facebook Pixel Installation:
            Install and configure Facebook Pixel on the website.
            Set up custom conversions and event tracking (e.g., form submissions, page visits).

    Audience Research and Setup

        Research and Target Audience Creation:
            Conduct research to identify target demographics, behaviors, and interests.
            Create audience personas specific to legal services.
            Set up custom audiences based on website traffic, customer lists, and engagement.
            Create lookalike audiences to expand reach.

        Geographic and Demographic Targeting:
            Define geographic locations (e.g., city, region) for ad targeting.
            Set demographic parameters (age, gender, profession, etc.).

    Campaign Setup and Ad Creative Development

        Campaign Objectives and Setup:
            Choose appropriate campaign objectives (e.g., lead generation, website traffic, brand awareness).
            Propose a budget for initial ad spend, including daily and total budget allocations.
            Advise on bid strategy (manual vs. automatic bidding).

        Ad Creative Development:
            Choose suitable ad formats (e.g., carousel ads, video ads, single image ads).
            Set up A/B testing for different ad variations.

        Campaign Configuration:
            Create and configure campaigns within Facebook Ads Manager.
            Set up ad sets with defined targeting, placements, and schedules.

    Monitoring and Optimization

        Initial Monitoring and Adjustments:
            Monitor ad performance closely during the first week of the campaign.
            Adjust targeting, ad creative, and budget allocation based on initial performance data.

        Ongoing Optimization Recommendations:
            Provide ongoing recommendations for improving ad performance.
            Adjust audience targeting, ad placements, and bidding strategies as needed.

    Reporting:
        Performance Reporting:
            Provide regular performance reports detailing key metrics and insights.
            Include recommendations for further optimization based on the performance data.

Requirements:

    Experience in setting up and managing Facebook and Instagram ad campaigns.
    Proven track record of optimizing ad performance and generating leads.
    Strong understanding of Facebook Ads Manager and audience targeting.

How to Apply: Please submit your proposal with examples of previous successful ad campaigns, including specific metrics and results achieved. Highlight your experience in the legal services sector, if applicable.

Feel free to adjust any details or requirements according to your specific needs!