Seeking Experienced Google Ads Specialist for Wholesale Imitation Jewelry Business

Jan 31, 2025 - Expert

$30.00 Hourly

Certainly! Here’s a title and content structure for your job post, including a prompt for applicants to answer the five specific questions related to your business:
Title: Seeking Experienced Google Ads Specialist for Wholesale Imitation Jewelry Business

Overview:
We are a Dubai-based wholesale imitation jewelry company, established in 1964, looking for an experienced Google Ads Specialist or Agency to optimize our paid advertising campaigns for profitable lead generation. Our main goal is to attract wholesale buyers (not retail) from the UAE, Oman, Saudi Arabia, and select African markets. We primarily use Whats App for customer inquiries and order placements.

Despite investing in Google Ads for over a year, we have struggled to achieve a positive ROI. We need a results-driven professional to analyze our past campaigns, propose a new strategy, and successfully manage our ongoing ad efforts. Our starting monthly budget is AED 2,500, with potential for increase based on ROI.

Project Scope & Responsibilities:

    Audit & Strategy
        Review our historical Google Ads data (provided) and identify promising keywords, geographies, and campaign types for quality wholesale leads.
        Propose a strategy focusing on cost-effective lead generation and improved ROI.

    Campaign Setup & Optimization
        Restructure/create new Google Ads campaigns (Search, Performance Max, etc.) tailored for B2B/wholesale targeting.
        Conduct thorough keyword research, including negative keywords to filter out retail buyers.
        Implement audience targeting for each geographic region and set up tracking solutions for lead measurement through Whats App.

    Ongoing Management & Reporting
        Continuously monitor and optimize campaign performance to maximize ROI.
        Provide regular performance reports detailing KPIs like CPL, conversion rate, and top-performing countries.
        Conduct A/B tests on ad copy and landing pages to improve conversion rates.

    Lead Quality & Conversion Tracking
        Integrate methods for tracking Whats App leads and suggest improvements to the lead follow-up workflow.

    Communication & Collaboration
        Work closely with our in-house team to align Google Ads campaigns with sales objectives and suggest campaign adjustments based on real-time results.

Success Criteria:

    Achieving positive ROI on ad spend, focusing on long-term profitability.

Application Instructions:
To apply, please answer the following five questions with detailed, specific responses tailored to our business. Avoid generic or AI-generated answers; the quality of your answers will significantly influence our hiring decision.

    Audit & Strategy: Based on our website and the provided Google Ads data, what specific keywords or geographic markets do you believe hold the most promise for generating quality wholesale leads? Please explain your reasoning.

    Campaign Structure: Describe your approach to structuring Google Ads campaigns specifically for our wholesale business. What types of campaigns (e.g., Search, Performance Max) would you implement, and why?

    Optimization Techniques: What strategies would you employ to continuously monitor and optimize our Google Ads campaigns to ensure a positive ROI? Please provide specific techniques or tools you would use.

    Lead Tracking: How would you suggest tracking the source and quality of leads generated through Whats App? What systems or processes would you implement to ensure accurate tracking?

    Collaboration: How do you envision collaborating with our in-house team to align Google Ads campaigns with our overall sales objectives? What communication strategies would you recommend to ensure we are on the same page?

Feel free to adjust any sections to better suit your needs! This structure will help you attract the right candidates and evaluate their suitability for your business effectively.

  • Germany
  • Proposal: 18
  • Verified
  • Less than 3 month
AuthorImg
Florian Schneider Active
Berlin , Germany
Member since
Apr 24, 2024
Total Job
6