Business Names:

    Personal Brand: Kendra Mc Callum
    Business Brand: Elevate YOU

Industry: Personal & Professional Development Coaching, Massage Therapy, Breath work

Purpose: Empower individuals to achieve health and financial wealth, contributing to restoring the planet.

Mission Statement: "To elevate you is our mission." Long-term goal: Help a million people believe in themselves and achieve their goals.

Values: Trust, Belief, Support
Project Overview:

We are seeking a creative and skilled graphic designer to develop a logo that represents both the personal brand (Kendra Mc Callum) and the business brand (Elevate YOU). The logo should integrate the gold (#D4AF37) and blue (#092660) color palette and convey a message of empowerment, personal growth, and holistic well-being.
Brand Tone & Audience:

    Target Market: Busy corporate professionals and entrepreneurs (aged 30-48) looking to harness their personal power, build confidence, and balance career success with personal well-being.
    Brand Voice: Empowering, educational, supportive, results-driven, and uplifting.

Services Overview:

    Personal and Professional Development Coaching: Helping individuals overcome roadblocks such as ineffective planning, procrastination, and limiting beliefs.
    Elevate You Massage: Holistic treatments for stress, anxiety, chronic illness, using techniques like rehabilitation, reflexology, Reiki, and hypnosis.
    Breath work: Techniques that nurture mental and emotional well-being and promote inner peace.

Logo Vision:

The logo should symbolize growth, elevation, and balance, reflecting the holistic approach of the Elevate YOU brand. It must evoke a sense of trust, belief, and support while maintaining a professional, modern, and approachable aesthetic.
Requirements:

    Use of Gold (#D4AF37) and Blue (#092660) color scheme.
    Reflect the brand's mission of elevating individuals' health, confidence, and wealth.
    Design should resonate with a corporate and entrepreneurial audience while maintaining an inviting and supportive feel.
    Integration of the "Elevate You" brand name and the personal brand "Kendra Mc Callum" if possible.

Deliverables:

    Primary logo design.
    Variations for different mediums (web, social media, print).
    Logo in multiple file formats (AI, EPS, PNG, JPEG).

We are excited to see creative, uplifting, and professional designs that capture the essence of Kendra Mc Callum’s mission to elevate lives through health, wealth, and well-being!