Location: Australia (Remote Work)

Project Overview:
We are seeking a skilled and experienced Google Ads Specialist to design and manage a comprehensive paid marketing campaign for our structure and billboard business. The primary goal is to generate high-quality leads from corporate and private investors interested in billboard investments and the supply of pylons and LED display systems.

Responsibilities:

    Campaign Development: Create a strategic Google Ads campaign tailored to the unique needs of our business.
    Keyword Research: Conduct in-depth keyword research to identify effective terms for targeting potential clients.
    Ad Creation: Develop compelling ad copy and engaging visuals that align with our brand and appeal to our target audience.
    Campaign Management: Set up, monitor, and optimize Google Ads campaigns to maximize ROI and lead generation.
    A/B Testing: Perform A/B testing to determine the best-performing ads and continuously improve campaign performance.
    Reporting & Analysis: Provide regular reports and analysis on campaign performance, including key metrics such as CTR, CPC, conversion rates, and overall ROI.
    Data-Driven Recommendations: Make data-driven recommendations to refine and enhance the campaign for optimal results.

Requirements:

    Experience: Proven experience as a Google Ads Specialist, particularly in lead generation for B2B businesses.
    Knowledge: In-depth understanding of Google Ads, including campaign setup, optimization, and reporting.
    Analytical Skills: Strong analytical skills and the ability to interpret data to make informed decisions.
    Communication: Excellent communication skills, both written and verbal.
    Independence: Ability to work independently and manage multiple tasks simultaneously.
    Industry Knowledge: Familiarity with the structure and billboard industry in Australia is a plus.

Preferred Qualifications:

    Certification: Google Ads certification.
    PPC Experience: Experience with other PPC platforms (e.g., Bing Ads, Facebook Ads) is advantageous.
    SEO Knowledge: Knowledge of SEO and its integration with PPC strategies.

Project Duration:

    This is an ongoing project with the potential for long-term collaboration based on performance and results.

How to Apply:
Please submit your proposal with the following:

    A brief overview of your experience and relevant skills.
    Examples of previous Google Ads campaigns you have managed, particularly those focused on lead generation.
    Your approach to developing and optimizing a Google Ads campaign for a business like ours.
    Your availability and expected hourly rate or project fee.

About the Client:
Our client specializes in the design, supply, and installation of structures, billboards, LED display systems, and pylons. With a commitment to quality and innovation, we are looking to expand our reach and connect with new investors through strategic advertising efforts.

We look forward to working with a talented Google Ads specialist who can help us achieve our lead generation goals and drive growth.