Location: Remote

Type: Part-time/Full-time (with potential for long-term collaboration)

Compensation: Competitive rate based on experience, with performance-based bonuses
Job Description:

We are seeking an experienced and dynamic Media Buyer to join our real estate team. The ideal candidate will be responsible for creating, managing, and optimizing YouTube and Facebook/Instagram ad campaigns aimed at generating motivated seller leads within a 50-mile radius of Charlotte, NC.
Key Responsibilities:

    Ad Campaign Creation and Management:
        Develop and execute targeted ad campaigns on YouTube, Facebook, and Instagram.
        Create compelling ad copy and visuals that resonate with the target audience.
        Conduct A/B testing to determine the most effective ad creatives and messaging.
        Monitor and analyze ad performance metrics, including impressions, clicks, conversions, and ROI.
        Optimize campaigns based on data-driven insights to improve lead generation and reduce cost per acquisition.

    Targeting and Audience Segmentation:
        Identify and segment audiences based on demographics, interests, and behaviors to ensure precise targeting.
        Use geo-targeting to focus ad spend within a 50-mile radius of Charlotte, NC.
        Continuously refine audience segments to improve ad relevance and effectiveness.

    Performance Reporting:
        Track and report on key performance indicators (KPIs) to measure campaign success.
        Provide regular updates and detailed reports on campaign performance, insights, and recommendations for improvement.
        Collaborate with the team to adjust strategies and tactics based on performance data.

Qualifications:

    Proven experience as a Media Buyer or similar role, with a focus on YouTube and Facebook/Instagram ads.
    Strong understanding of digital advertising platforms and best practices.
    Experience in the real estate industry, particularly in generating motivated seller leads, is preferred.
    Excellent analytical skills and the ability to interpret data and make data-driven decisions.
    Strong communication and collaboration skills.
    Ability to work independently and manage multiple campaigns simultaneously.
    Proficiency in ad management tools and software (e.g., Facebook Ads Manager, Google Ads).

How to Apply:

If you are an experienced media buyer with a proven track record of running successful ad campaigns on YouTube and Facebook/Instagram, we would love to hear from you. Please submit your resume, cover letter, and a portfolio of past ad campaigns to [email address] with "Media Buyer Application" in the subject line.

In your cover letter, please include specific examples of successful campaigns you have managed and the results you achieved, particularly in the real estate sector if applicable.

We look forward to reviewing your application and potentially welcoming you to our team!