Job Description:

We are a dynamic digital marketing agency seeking an experienced Media Buyer specializing in Meta (Facebook & Instagram) advertising for lead generation. This role is an opportunity to work across diverse industries, crafting high-impact campaigns that drive quality leads and measurable results.
Key Responsibilities:

    Campaign Development: Strategize and execute effective ad campaigns on Meta platforms, tailored to diverse industries such as home water filtration, property development, and pressure washing services.
    Audience Targeting: Create advanced audience segmentation and targeting strategies for optimal performance.
    Creative Collaboration: Implement and test various ad formats, including carousel, video, and lead form ads, aligning with provided creatives and messaging.
    Performance Analysis: Monitor key performance indicators (KPIs), analyze data, and generate actionable insights to improve campaign outcomes.
    Optimization: Continuously refine campaigns to lower cost-per-lead (CPL) and improve conversions.
    Retargeting: Collaborate with the team to develop retargeting flows that move prospects through the funnel, ensuring seamless lead-to-customer journeys.

Requirements:

    Proven Expertise: Minimum of 2–3 years of hands-on experience in Meta advertising with a focus on lead generation.
    Analytical Mindset: Strong capability in data interpretation and optimization based on performance metrics.
    Platform Knowledge: Familiarity with ad formats, A/B testing, and audience research tools.
    Communication Skills: Clear, effective communication for progress updates and client interaction.
    Flexibility: Ability to manage campaigns for different industries with unique goals and target markets.

Target Audience and Campaign Scope:

    Client 1: Nationwide audience for whole-home water filtration solutions.
    Client 2: Australia-wide lead generation for property development opportunities.
    Client 3: Sydney Metro audience for pressure washing services.

Budget and Compensation:

This is an ongoing position with payment based on your experience. Options include an hourly rate or project-based pricing.
Interview Process:

As part of the hiring process, we’ll ask you to create a high-level lead generation strategy based on a provided client brief. This task will showcase your understanding of lead flow, customer journey optimization, and campaign structure.
How to Apply:

Submit the following:

    A concise summary of your experience with Meta ad campaigns.
    A sample case study or results from a previous campaign (optional).
    A personalized note explaining why you’re the perfect fit for this role.

If you’re a data-driven Meta expert with a proven track record of lead generation success, we’d love to hear from you!