We are seeking a highly experienced short-term rental marketing expert to optimize our VRBO listings. Our properties are in the same building, but some listings are outperforming others. We need an expert to analyze performance, identify optimization opportunities, and provide actionable recommendations to balance occupancy and revenue across all listings.

🔍 Scope of Work

1️⃣ Performance Analysis & Market Research

✔ Analyze why some listings perform better than others

✔ Compare pricing, photos, descriptions, amenities, and guest reviews

✔ Research competitor listings to benchmark performance

✔ Understand VRBO’s ranking algorithm and key factors

2️⃣ Listing Optimization Strategy

✔ Optimize titles, descriptions, and listing structure for better conversions

✔ Suggest photo enhancements & staging improvements 📸

✔ Identify small upgrades that increase guest interest & bookings

✔ Improve guest reviews & response rates to boost ranking

3️⃣ Implementation & Testing

✔ Make data-driven adjustments across all listings

✔ Monitor performance impact and refine strategies

✔ Provide a detailed report with ongoing recommendations

✅ Ideal Candidate

✔ Proven experience in short-term rental marketing & listing optimization

✔ Strong copywriting skills for high-converting descriptions ✍️

✔ Expert knowledge of VRBO algorithms & ranking factors

✔ Analytical mindset for performance insights 📊

✔ Experience with A/B testing for measurable improvements

✔ Excellent communication skills for clear guidance

⏳ Project Duration & Engagement

📆 Initial audit & recommendations within a week

📈 Possible ongoing consulting based on results

📩 How to Apply

Briefly describe your experience optimizing short-term rental listings

Share a past project where you successfully improved listing performance

Provide your estimated timeline & pricing (hourly or fixed)

We’re looking for a strategic expert to maximize revenue across our listings while ensuring balanced performance. Let’s connect!