Job Description:

We are seeking a talented and creative Meta Ads Specialist to design, develop, and manage high-impact advertising campaigns for the UK subsidiary of our business. The ideal candidate will possess strong skills in digital advertising, an understanding of audience behavior and psychology in the UK market, and the ability to craft engaging visuals and copy that drive results.

Responsibilities:

Ad Strategy Development:

Design ad strategies tailored to the UK market, aligning with overall business objectives.

Conduct market research to identify target audience preferences and behaviors.

Content Creation:

Develop visually compelling and persuasive ad creatives for Meta platforms (Facebook and Instagram).

Write clear, engaging, and conversion-focused ad copy that resonates with UK audiences.

Campaign Management:

Set up, monitor, and optimize ad campaigns to maximize ROI.

Continuously test different creatives, audiences, and formats to identify winning strategies.

Data Analysis & Reporting:

Analyze campaign performance metrics and provide actionable insights for improvement.

Prepare detailed performance reports for the marketing team.

Market Relevance:

Stay updated on the latest Meta Ads trends and UK market-specific consumer insights.

Requirements:

Proven experience creating and managing Meta Ads campaigns.

Strong portfolio showcasing successful digital ad campaigns, especially for UK markets.

Proficiency in Meta Ads Manager and associated tools.

Exceptional visual design and copywriting skills.

Knowledge of audience segmentation and retargeting strategies.

Analytical mindset with the ability to interpret data and optimize accordingly.

Familiarity with UK market trends and consumer psychology.

Preferred Qualifications:

Experience with e-commerce or consumer-focused businesses.

Knowledge of video ad creation or animation tools.

Background in graphic design or creative content development.

How to Apply:

Please submit:

A brief introduction about yourself and your experience.

A portfolio showcasing your Meta Ads campaigns and their performance.

Your proposed approach to developing engaging ads for the UK market.

We look forward to collaborating with someone who shares our passion for innovative and impactful advertising!