Job Description:
We are seeking a talented and experienced Email Marketing Specialist to join our marketing agency's team. In this role, you will be responsible for designing, implementing, and optimizing email marketing campaigns aimed at increasing leads and booking meetings for our clients. You will work closely with our clients and internal teams to develop effective email strategies that align with their goals and objectives.

Responsibilities:

    Collaborate with clients to understand their target audience, value proposition, and marketing objectives for lead generation and meeting bookings.
    Develop comprehensive email marketing strategies tailored to each client's unique needs and goals.
    Create compelling and engaging email content, including copywriting, design, and calls-to-action, that resonate with the target audience and drive action.
    Build and segment email lists based on audience demographics, behaviors, and engagement metrics to ensure targeted and personalized messaging.
    Set up and configure email marketing automation workflows, including drip campaigns, lead nurturing sequences, and follow-up sequences.
    Monitor and analyze key performance metrics such as open rates, click-through rates, conversion rates, and engagement metrics to measure campaign effectiveness and optimize performance.
    Conduct A/B testing on email subject lines, content, design elements, and calls-to-action to continuously improve campaign performance and conversion rates.
    Ensure compliance with email marketing regulations and best practices, including CAN-SPAM Act, GDPR, and CASL.
    Collaborate with the design and content teams to create visually appealing email templates and graphics that reinforce brand identity and messaging.
    Work closely with the sales team to align email marketing efforts with sales goals and objectives, and track and report on leads generated and meetings booked through email campaigns.
    Stay informed about industry trends, best practices, and emerging technologies in email marketing, and recommend innovative strategies and tactics to stay ahead of the curve.

Requirements:

    Proven experience in email marketing, with a track record of successfully developing and executing lead generation and conversion-focused email campaigns.
    Strong understanding of email marketing principles, best practices, and regulations, including segmentation, personalization, automation, and deliverability.
    Proficiency in email marketing automation platforms such as Mailchimp, HubSpot, or Klaviyo, including experience with building workflows and automation rules.
    Excellent copywriting skills with the ability to craft compelling and persuasive email content that drives action and conversions.
    Experience with email marketing analytics and reporting tools to track campaign performance and ROI, and make data-driven decisions.
    Creative mindset with a keen eye for design and aesthetics, and ability to collaborate with design teams to create visually appealing email templates and graphics.
    Strong analytical skills and attention to detail, with the ability to interpret data, identify trends, and optimize campaign performance.
    Effective communication and collaboration skills, with the ability to work closely with clients and internal teams to understand requirements and deliver results.
    Ability to multitask and manage multiple projects simultaneously in a fast-paced environment, while meeting deadlines and delivering high-quality work.
    Bachelor’s degree in Marketing, Communications, or a related field is preferred but not required.

If you meet these requirements and are excited about the opportunity to contribute to our clients' success through innovative and effective email marketing campaigns, we'd love to hear from you! Please submit your resume and portfolio showcasing your previous email marketing work.