About the Company:

I run a solo-startup in the B2B space, specializing in selling orthopedic bracing to distribution partners, surgery centers, and clinics that bill insurance for their products. I am looking to create an email marketing campaign to enhance business growth and customer engagement.

Project Overview:

We are seeking an experienced Email Marketing Specialist with expertise in Zoho Campaigns to develop, execute, and optimize email marketing initiatives. This project includes email creation, audience segmentation, A/B testing, automation, and reporting. The goal is to drive engagement, conversions, and business growth through strategic email campaigns. Experience with the Zoho One suite is required to ensure proper integration and automation of workflows.

Key Responsibilities:

Email Creation:

    Design and build responsive, visually appealing email templates in Zoho Campaigns.
    Develop compelling, on-brand copy for email marketing campaigns targeting B2B audiences to drive conversions.
    Ensure all emails are optimized for both desktop and mobile viewing.

Audience Segmentation & List Management:

    Import, clean, and manage contact lists while ensuring compliance with relevant US email marketing regulations.
    Segment contact lists based on demographics, behavior, and engagement to deliver personalized and targeted content.

A/B Testing & Optimization:

    Conduct A/B tests for subject lines, email content, CTAs, and sending times.
    Track performance metrics like open rates, click-through rates, bounce rates, and conversions, and adjust strategies to improve campaign effectiveness.

Automation & Workflows:

    Set up automated workflows, such as welcome sequences, re-engagement campaigns, and behavioral-based triggers.
    Develop lead nurturing campaigns tailored to different stages of the customer journey.

Deliverability & Compliance:

    Implement SPF, DKIM, and DMARC authentication to enhance email deliverability.
    Ensure compliance with all US email marketing regulations, including CAN-SPAM.

Integration & Reporting:

    Integrate Zoho Campaigns with Zoho CRM and other tools within the Zoho One suite to streamline data flow and ensure seamless marketing operations.
    Provide detailed reports on campaign performance, including key metrics and heatmaps, to inform strategy and improve future campaigns.
    Use conversion tracking to measure email marketing ROI.

Qualifications:

    Proven experience in email marketing, particularly with Zo ho Campaigns and the Zo ho One suite.
    Strong copy writing skills, with a focus on B2B audiences.
    Expertise in audience segmentation, list management, and compliance with email marketing regulations.
    Experience in setting up and optimizing automated workflows and lead nurturing campaigns.
    Proficient in A/B testing, analytics, and reporting to drive continuous improvement.
    Knowledge of email deliver ability best practices and compliance standards.

How to Apply: If you're an experienced email marketing specialist with a strong background in Zoho Campaigns, we'd love to hear from you. Please submit your resume, cover letter, and examples of previous email marketing campaigns you’ve managed.