Position: Google Ads Manager
Industry: Travel & Hospitality
Location: Remote
Type: Freelance / Contract
About the Role:

Utopia Gems Stays, a growing short-term rental business, is seeking an experienced Google Ads Manager to drive high-converting traffic and increase direct bookings.

The ideal candidate is a data-driven marketer with a proven track record of running successful Google Ads campaigns in the travel, hospitality, or vacation rental industry. This role requires expertise in keyword research, campaign optimization, retargeting, and maximizing ROI.
Key Responsibilities:
🔹 Google Ads Campaign Creation & Management

    Set up, manage, and optimize Search, Display, and Remarketing campaigns for UtopiaGemsStays.com.

🔹 Keyword Research & Targeting

    Identify high-intent keywords targeting travelers seeking luxury short-term stays and corporate accommodations in Jamaica.

🔹 Ad Copywriting & Design Input

    Craft compelling ad copy and provide creative direction for Display Ads to maximize click-through rates (CTR).

🔹 A/B Testing

    Continuously test and refine ad creatives, headlines, and targeting strategies to improve performance.

🔹 Conversion Tracking & Analytics

    Implement conversion tracking to measure cost per booking, return on ad spend (ROAS), and overall campaign performance.

🔹 Retargeting Campaigns

    Set up retargeting ads to re-engage visitors who didn’t complete a booking.

🔹 Local & Global Audience Targeting

    Run localized campaigns for Jamaican travelers while also targeting international vacationers.

Qualifications & Experience:

✅ Proven success managing Google Ads for vacation rentals, hotels, or hospitality brands.
✅ Expertise in Search, Display, and Remarketing Ads.
✅ Strong skills in keyword research, bid management, and campaign optimization.
✅ Experience with Google Analytics, Tag Manager, and conversion tracking.
✅ Ability to analyze campaign data and provide actionable recommendations.
✅ Excellent communication skills and a proactive, problem-solving mindset.
Key Goals:

1️⃣ Increase direct bookings through paid traffic on UtopiaGemsStays.com.
2️⃣ Improve search & display visibility for high-intent travel keywords.
3️⃣ Optimize CPC & cost-per-conversion (CPCV) to maximize ROI.
4️⃣ Reduce reliance on third-party booking platforms (Airbnb, Booking.com).
Why Join Us?

🌍 Work remotely with a growing hospitality brand.
💰 Competitive pay based on experience and campaign success.
🚀 Opportunity to scale with long-term collaboration potential.

📩 How to Apply:
Send us your resume, past campaign performance examples, and a brief strategy outline on how you’d drive more bookings for Utopia Gems Stays.

We look forward to working with a results-driven Google Ads expert! 🚀