Here’s a polished job description for your Social Media Marketing Specialist role:
Company: Your Company Name
Industry: Eco-Friendly Packaging
Location: Remote/Onsite

About Us
We are a B2B company specializing in innovative eco-friendly packaging solutions. Our mission is to help businesses reduce their environmental impact without compromising on quality. To support our growth, we are seeking a creative and results-driven Social Media Marketing Specialist to elevate our online presence and generate high-quality leads that drive sales.
Key Responsibilities

    Social Media Strategy
        Develop and implement targeted social media strategies across platforms, with a strong focus on LinkedIn.
        Craft compelling content that resonates with B2B audiences, highlighting our eco-friendly solutions.

    Content Creation and Scheduling
        Create, curate, and schedule posts that align with our brand voice and objectives.
        Leverage tools to manage and automate posting schedules efficiently.

    Engagement and Community Management
        Actively engage with our audience by responding to comments, initiating conversations, and participating in relevant discussions.
        Foster relationships with potential leads and industry professionals.

    Lead Generation and Campaign Management
        Execute social media campaigns aimed at generating high-quality leads for the sales team.
        Collaborate on email marketing campaigns, leveraging tools like Apollo.io to drive outreach efforts.

    Performance Analysis and Optimization
        Monitor and analyze key performance metrics to assess campaign effectiveness.
        Provide actionable insights to refine strategies and improve results.

Qualifications and Experience

    Proven experience in B2B social media marketing with a focus on LinkedIn.
    Strong content creation skills, including writing and visual content development.
    Familiarity with tools like Apollo.io, scheduling platforms, and analytics tools.
    Experience managing email marketing campaigns is an advantage.
    Data-driven mindset with the ability to analyze performance and adjust strategies.
    Excellent communication and organizational skills.

Why Join Us?

    Be part of a mission-driven company making a positive environmental impact.
    Opportunity to shape and grow our online presence in a thriving industry.
    Collaborative and supportive work environment with room for innovation.

Compensation: Competitive salary based on experience.

If you’re passionate about social media and have a proven track record of driving engagement and growth, we’d love to hear from you! Please send your resume, portfolio, and any relevant work samples to [Your Contact Email.

Feel free to adapt further for tone or specific details!