Who We Are:
We are launching a financial auditing, accounting, and bookkeeping company with offices in Lahore, Multan, and Faisalabad and plan to expand across Punjab province. Additionally, we aim to develop our own accounting software tailored to our market. To ensure a strong foundation, we need detailed market research and analysis for both our service offering and software development.
Scope of Work:
1. Market Research for Financial Services

Focus: Lahore, Multan, Faisalabad, and the broader Punjab province.

The report should include:

    Target Market Size: Number and types of businesses requiring accounting and auditing services.
    Potential Clients: Industries and companies with a high demand for such services.
    Competitor Landscape:
        Major players in the market.
        Their service offerings, market share, and pricing strategies.
    Pricing and Order Value:
        Average pricing for auditing, accounting, and bookkeeping services.
        Typical order values and profitability trends.
    Customer Retention:
        Factors influencing retention rates in the industry.
        Best practices to maximize client loyalty.

2. Market Analysis for Accounting Software

Focus: Pakistan's market with a broader analysis of global trends in similar economies.

The report should include:

    Current Market Landscape: Overview of the accounting software market in Punjab and Pakistan.
    Competitor Analysis:
        Most popular cloud-based accounting tools used locally.
        Competitors’ pricing, features, strengths, and weaknesses.
        Positioning of key players (e.g., QuickBooks, Xero, etc.).
    Customer Preferences:
        Key features businesses look for in accounting software.
        Feedback on existing solutions.
    Pricing Strategy: Recommendations for competitive and profitable pricing.

What We Need from You:

We are seeking a Market Research Specialist with proven experience in similar projects. To be considered, please provide:

    Quotes for the entire project.
    Examples of previous work, preferably in the financial or software sectors.
    A proposal or sample outlining your approach to this research.

Key Deliverables:

    Comprehensive reports for both market areas.
    Actionable insights and recommendations to guide our strategy.
    Visual data representations (charts, graphs, etc.) to support findings.

We are eager to work with professionals who can deliver high-quality, detailed insights that empower us to make informed decisions for our new venture. If you’re up for the challenge, please get in touch!