Company: Essentials Hero

Overview:
Essentials Hero is seeking an expert in Google Advertising with proven experience in managing PPC campaigns for B2B products in the safety space. We specialize in providing a wide range of products to industries such as food service, construction, manufacturing, laboratories, oil & gas, and more. The ideal candidate is analytical, detail-oriented, and passionate about driving impactful ad campaigns that generate ROI.
Key Qualifications:

    Experience:
        3–5 years of PPC campaign management for eCommerce stores, especially in the B2B sector.
        Proven expertise in Search Engine Marketing (SEM), Paid Search, and Paid Social Advertising.
    Education:
        Bachelor's degree in Marketing, Business Administration, or a related field.
    Technical Skills:
        Proficient in tools like Google Ads, Facebook Ads, Yahoo Ads, and Amazon Ads.
        Knowledge of Google Analytics, Tableau, Web Trends, and other analytics tools.
        Advanced skills in MS Office, especially Excel for reporting and analysis.
    Communication:
        Strong verbal and written communication skills.
    Analytical Thinking:
        Excellent math skills and analytical mindset to optimize campaigns.

Responsibilities:

    PPC Campaign Management:
        Plan, execute, and optimize PPC advertising campaigns across platforms like Google Ads, Amazon Ads, and Social Media.
        Select keywords and target audiences to maximize ad performance.
        Monitor budgets and adjust bids to improve ROI.
    Collaboration:
        Work closely with the graphics department and advertising agency to create compelling ad creatives.
        Partner with platform vendors to maintain strong relationships and leverage new PPC trends.
    Analysis & Reporting:
        Track KPIs to evaluate performance and identify optimization opportunities.
        Produce detailed reports for management, including dashboards and actionable insights.
    Copy writing & Creativity:
        Write concise, engaging ad copy to boost conversions.
        Suggest and develop new campaigns to drive engagement across multiple channels.
    Industry Awareness:
        Stay updated on PPC and SEM trends.
        Mitigate risks such as click fraud.

Additional Information:

    Training: On-site training will be provided for the candidate to become proficient in:
        Essentials Hero’s products and services.
        PPC strategy development and software tools.
    On boarding: Familiarization with the company’s shipping services, product catalog, and communication best practices.

If you are motivated, efficient, and passionate about PPC advertising, apply today! Essentials Hero is hiring immediately.

Google Analytics Experience: 3 years (Required).

We look forward to welcoming you to our team!