Here’s a structured version of your request:
Brand Identity & Color Palette

To create a cohesive and visually appealing Instagram presence, we will use CASPr’s brand colors—yellow and blue—as the foundation for all posts and highlights.

Content Blocks & Visual Themes

Each content type will have a distinct cover or visual style for consistency and recognition:

Activities: Blue background with yellow icons.

Impact Stories: Yellow background with blue text or images.

Craft Tutorials: Combination of yellow and blue with step-by-step illustrations.

Highlight Covers

We will design unique icons for Instagram Story Highlights that align with CASPr’s branding. Suggested highlight categories:

Events

Tutorials

Community Stories

Impact

Sponsors

Types of Content & Template Guidelines

1. Informative

🔹 Purpose: Share updates on events, workshops, and programs.

🔹 Examples:

Digital flyers and date announcements.

Registration and deadline reminders.

🔹 Design Style: Bold headlines, clear dates, and engaging layouts.

2. Inspirational

🔹 Purpose: Share motivational quotes related to family, education, and community.

🔹 Examples:

Text-based posts with CASPr’s colors and simple graphics.

Messages of inclusion and solidarity.

🔹 Design Style: Elegant fonts, soft overlays, and a mix of blue/yellow gradients.

3. Interactive

🔹 Purpose: Engage the audience with polls, questions, and calls to action.

🔹 Examples:

“What activity would you like for the next workshop?”

“Choose the theme for our next craft tutorial.”

🔹 Design Style: Bright, eye-catching with large question prompts.

4. Visual (Photos & Videos)

🔹 Purpose: Showcase past events, activities, and community moments.

🔹 Examples:

Photo albums from events.

Behind-the-scenes stories.

🔹 Design Style: Minimal overlays, allowing images to stand out.

5. Educational

🔹 Purpose: Provide practical tips for parents on parenting, mental health, and education.

🔹 Examples:

Short carousel posts with bite-sized parenting advice.

Explanatory videos from experts.

🔹 Design Style: Clean, structured carousels with icons and concise text.

6. Testimonials

🔹 Purpose: Share success stories from families, volunteers, or participants.

🔹 Examples:

Short videos with quotes.

Text-based stories with imagery.

🔹 Design Style: Warm, welcoming visuals with CASPr branding elements.

7. Special Dates

🔹 Purpose: Celebrate holidays and relevant community events.

🔹 Examples:

Custom-themed posts for St. Patrick’s Day, Halloween, Christmas, etc.

🔹 Design Style: Fun, festive templates with seasonal elements.

8. DIY Craft Tutorials

🔹 Purpose: Provide step-by-step creative activities.

🔹 Examples:

Themed crafts (Halloween, Christmas, etc.).

Simple projects with recycled materials.

🔹 Design Style: Step-by-step visuals with numbered instructions.

9. Impact Stories

🔹 Purpose: Highlight the outcomes of CASPr’s programs.

🔹 Examples:

Success stories, milestones, and community impact data.

🔹 Design Style: Data-driven graphics with compelling visuals.

10. Sponsor Spotlights

🔹 Purpose: Acknowledge funders and partners.

🔹 Examples:

Posts showcasing contributions and collaborations.

🔹 Design Style: Professional branding, logo placements, and gratitude messaging.

Would you like me to create template mockups or suggest design tools (e.g., Canva, Adobe Express)?