Overview: I am seeking a highly skilled professional to perform a comprehensive audit of my Facebook and Instagram ad campaigns. My service-based business is currently not achieving the desired lead generation results, and I need an expert to evaluate, optimize, and revitalize these campaigns. Additionally, I am looking for guidance in developing a content posting strategy to boost engagement and overall performance.

Key Responsibilities:

    Conduct a detailed audit of existing Facebook and Instagram ads to identify issues and opportunities.
    Analyze targeting, creative elements, budget allocation, and ad copy effectiveness.
    Develop actionable recommendations to improve lead generation and overall ROI.
    Propose an ad optimization strategy and implement necessary changes for better results.
    Create a content posting strategy that aligns with business goals and engages the target audience.
    Provide insights on how to integrate ads with organic content to maximize overall performance.

Required Skills:

    Proven experience in managing and optimizing Facebook and Instagram ad campaigns.
    Strong background in lead generation for service-based businesses.
    Knowledge of ad analytics, performance tracking, and A/B testing.
    Ability to develop and execute a content strategy that enhances engagement.
    Excellent understanding of audience segmentation, targeting, and budget optimization.
    Strong portfolio showcasing previous successes in similar projects.

If you're an expert in Facebook and Instagram ad management with a passion for optimizing campaigns and driving results, I’d love to hear from you! Please submit your portfolio with your application.