Objective:
To develop a franchise model for a fast-casual chicken restaurant, benchmarking it against three to four comparable franchises in the fast food/fast-casual dining and chicken restaurant industries.

Project Scope:

    Benchmarking Analysis:
        Comparison: Analyze and compare the Client’s business model with three to four existing franchises within the fast food/fast-casual and chicken restaurant sectors.
        Financial Parameters: Assess the architecture and financial elements of the Client’s franchise system, including initial investment, operating costs, and profitability.

    Business Model Review:
        Product and Service Analysis: Evaluate the types of products and services offered by the Client, including menu items and service style.
        Location Analysis: Review the types and sizes of locations used by similar franchises, including store layout and customer experience.
        Investment Review: Determine the total investment required to establish a franchise outlet, including setup and operational costs.
        Sales and Earnings Data: Analyze sales and earnings data from corporate locations of comparable franchises.

    Franchise Revenue Sources:
        Initial Franchise Fees:
            Fee Structure: Recommend a fee structure considering marketability, competition, and the Client’s cash flow requirements. This includes front-end selling expenses, advertising, commissions, training, site, and start-up assistance costs.
        Royalties:
            Fee Recommendations: Propose royalty fees based on industry standards, the Client’s financial model, and competitor analysis. Ensure the fees are competitive and sustainable for both franchisees and the corporate entity.
        Advertising Fees:
            Fee Structure: Advise on local, cooperative, and corporate advertising fees based on current advertising expenditure and required support. Include recommendations for corporate advertising fees to be charged to franchisees.
        Territory Determination:
            Allocation: Suggest territory allocations for each franchisee based on market potential, competition, and geographical factors identified in the competitive analysis.
        Additional Revenue Sources:
            Identification: Identify other potential revenue streams such as product sales, asset leasing, and financing options. Evaluate their feasibility and potential benefits for the Client.

Deliverables:

    Market Research Report: A comprehensive report detailing the findings from the benchmarking analysis and market research.
    Strategic Recommendations: Insights and recommendations for the franchise model, including financial parameters and revenue structures.
    Competitive Analysis Report: A detailed review of industry practices, competitor strategies, and market trends.
    Franchise Financial Model: Recommendations for franchise fees, royalties, advertising fees, territory allocations, and additional revenue sources.

Expected Outcome:
A well-defined and competitive franchise model for the Client’s fast-casual chicken restaurant, supported by thorough market research and competitive analysis. This model will be designed to optimize financial performance, attract potential franchisees, and position the franchise effectively in the market.

This structured outline will help you effectively communicate your project requirements and ensure all critical aspects are covered. If you need further adjustments or additional details, just let me know!