We’re a candy brand looking to delight and charm our Instagram followers with heartwarming animated and illustrated content. Inspired by the wholesome stories of Pudgy Penguins, we aim to bring our candy flavors to life through three animated characters: Peach, Watermelon, and Strawberry. These characters will share relatable, friendship-focused stories and capture the simple pleasures of life in a fun, candy-themed world.

Project Scope:

    Content Types: Create Instagram content, including single images, image series, and short animations.
    Character Development: Develop personalities for Peach, Watermelon, and Strawberry through their interactions.
    Storytelling Focus: Showcase friendship, relationships, and cute everyday moments in a way that brings joy and encourages sharing.
    Setting: Design a playful, vibrant, and candy-inspired world where the characters can engage in simple yet endearing adventures.
    Visual Style: Light hearted, colorful, and minimalistic animation. Content should evoke warmth and charm with a style distinct yet reminiscent of Pudgy Penguins.

Key Requirements:

    Animation & Illustration Expertise: Proven experience in creating animations and illustrations, especially for social media.
    Storytelling through Visuals: Ability to capture emotions and build character-driven stories without heavy reliance on text.
    Relatable & Emotionally Engaging Content: Content should resonate with couples, friends, and candy lovers, capturing relatable emotions.
    Portfolio: Examples of work showcasing adorable, engaging, and social-media-friendly illustrations and animations.

If you’re passionate about creating snack able, heartwarming stories that people will love to share, we’d love to see your portfolio and hear how you can help bring our flavors to life!