Description: We are seeking a dedicated and experienced SEO Expert to enhance our website's organic search performance. This role involves conducting comprehensive keyword research, establishing targeted keywords, and analyzing competitors to improve our website’s visibility. The ideal candidate will have a strong grasp of SEO best practices and be capable of implementing effective on-page and off-page SEO strategies. This position is perfect for someone passionate about SEO who wants to make a significant impact on our ecommerce site's search engine rankings.

Responsibilities:

    Conduct thorough keyword research to identify relevant and high-performing keywords.
    Establish and prioritize keyword targets for various website pages and product categories.
    Perform competitor analysis to understand market positioning and identify opportunities for improvement.
    Implement on-page SEO strategies, including optimizing meta tags, headers, content, and internal linking.
    Develop and execute off-page SEO strategies, such as backlink building and content marketing.
    Monitor and report on SEO performance using tools like Google Analytics, Google Search Console, and other SEO software.
    Provide recommendations for site SEO improvement to enhance overall search engine visibility.
    Optimize SEO strategies specifically for Shopify if applicable.

Skills Required:

    Proven experience in keyword research, keyword targeting, and competitor analysis.
    Strong understanding of SEO best practices and implementation techniques.
    Ability to improve site SEO across various pages, including menu/info/category pages, product pages, and news/articles/blog pages.
    Experience with Shopify SEO is a plus.
    Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.

Website Details:

    96 focus URLs (website pages)
    24 Menu/info/category pages
    62 current products (including upcoming new collection)
    10 News/Articles/Blog pages

Application Instructions:

    Submit your resume and a brief cover letter outlining your experience and approach to SEO.
    Provide examples of previous work or case studies demonstrating successful SEO strategies.
    Include details on your familiarity with Shopify SEO and any relevant tools or methodologies you use.

Compensation:

    Competitive salary based on experience and the scope of work.

If you are a proactive and results-driven SEO expert with a passion for improving organic search performance, we would love to hear from you!