Content:

We are seeking a skilled and experienced video game communication expert to develop a comprehensive content strategy for our upcoming racing video game. The goal is to create engaging, thematic video content that captures the excitement of our game and resonates with our target audience across various platforms.

Responsibilities:

    Content Strategy Development: Craft a detailed content strategy designed to captivate and engage our target audience. This strategy should outline key themes, narrative hooks, and the types of video content to be produced.

    Thematic Planning: Identify and define the core themes and messaging that align with the game’s vibrant, high-energy world. Highlight content angles such as car customization, gameplay mechanics, and competitive racing elements that will resonate with players.

    Video Content Roadmap: Develop a strategic roadmap for video content, including trailers, behind-the-scenes footage, gameplay teasers, and character spotlights. This should cover different phases of the game’s promotion, from pre-launch to post-launch.

    Audience Engagement: Provide insights and strategies to optimize content for maximum engagement across platforms like social media, YouTube, and other video outlets. Focus on leveraging the game’s unique selling points to attract and retain players.

    Collaboration with Creative Team: Work closely with our internal creative team to ensure the strategy aligns with the game’s creative vision and overall marketing goals. Provide guidance on tone, style, and format for video content to ensure consistency and effectiveness.

Required Skills:

    Proven experience in video game content strategy, particularly for racing or action-oriented games.
    Deep understanding of video game marketing trends and audience behavior, with a focus on creating compelling video content.
    Strong storytelling abilities to craft engaging narratives and themes around the game’s features.
    Experience collaborating with creative teams to execute strategy effectively.
    Strategic thinking regarding content across video centric platforms like YouTube, Twitch, and social media.

Deliverables:

    Comprehensive Content Strategy Document: A clear, actionable strategy that outlines content themes, video ideas, and a production schedule.
    Content Roadmap: A timeline of recommended video content covering the various stages of the game's lifecycle.
    Thematic Guidelines: Key themes and messages to be emphasized in each type of video content.

If you have the experience and passion for crafting compelling content strategies for video games, particularly in the racing genre, we’d love to hear from you!