Description:
We are seeking a skilled Email Marketing Specialist to craft a compelling on boarding email series for our Sa aS product. Your role will focus on designing a strategic workflow that nurtures new users, highlights key features, and guides them towards becoming loyal customers. The ideal candidate has expertise in email marketing, user engagement strategies, and data-driven optimization.
Key Responsibilities:

    Campaign Development:
        Design and implement a series of engaging on boarding emails tailored to different user personas.
        Include clear and actionable CTAs to drive feature adoption and encourage continued use.
    Content Creation:
        Write persuasive and user centric email copy that highlights product value.
        Create visually appealing email templates aligned with our brand.
    Optimization:
        Monitor email performance metrics such as open rates, click-through rates, and conversions.
        Conduct A/B testing to improve engagement and optimize content effectiveness.
    Strategy Execution:
        Develop workflows that align with user milestones and behavior.
        Collaborate with product and customer success teams for insights and feedback.

Requirements:

    Proven experience in crafting on boarding workflows for Saa S products.
    Expertise in email marketing platforms like Mail chimp, Active Campaign, or similar.
    Strong understanding of user engagement and retention strategies.
    Analytical skills to track and improve campaign performance.
    Excellent writing skills with attention to tone, clarity, and engagement.

How to Apply:

    Submit your resume and portfolio showcasing previous on boarding email campaigns.
    Include a brief statement detailing your approach to creating high-converting on boarding emails.

Join us in transforming new users into lifelong customers with your expertise in email marketing!