Here’s a detailed brief for the PPC ad creatives you need:

Company: Guidde
Website: Guidde

Objective: Create 3 PPC ad creatives for Google and Facebook to promote Guidde’s AI-powered guide creation service. The creatives should effectively communicate the value of Guidde’s service and encourage users to take action.
Creative Guidelines
1. Google Ads Display

    Dimensions: 250 x 250 pixels
    File Size: No more than 150 KB
    Messaging: Choose and incorporate one hero headline and relevant CTA.

2. Facebook Ads

    Dimensions: 1080 x 1080 pixels (square format)
    Dimensions: 1920 x 1080 pixels (landscape format)
    Messaging: Use one hero headline and relevant CTA.

3. Facebook Stories Ads

    Dimensions: 1080 x 1920 pixels
    Messaging: Select a hero headline and CTA that fit well in a vertical format.

Hero Headlines:

    Save Time with GenAI Guides
    Create AI-Powered Guides in Minutes
    Best AI Tool for Documentation and Guide Creation
    AI Step-by-Step Guide Creator
    Creating Video Guides from Screen Recordings

CTAs:

    Free Install
    Start Creating Guides
    Create for Free

Deliverables:

    Google Ads Display Creative
        Dimensions: 250 x 250 pixels
        Headline: Choose from the hero headlines
        CTA: Select from the provided CTAs
        Format: JPEG or PNG

    Facebook Ad Creative (Square)
        Dimensions: 1080 x 1080 pixels
        Headline: Choose from the hero headlines
        CTA: Select from the provided CTAs
        Format: JPEG or PNG

    Facebook Ad Creative (Landscape)
        Dimensions: 1920 x 1080 pixels
        Headline: Choose from the hero headlines
        CTA: Select from the provided CTAs
        Format: JPEG or PNG

    Facebook Stories Ad Creative
        Dimensions: 1080 x 1920 pixels
        Headline: Choose from the hero headlines
        CTA: Select from the provided CTAs
        Format: JPEG or PNG

Reference and Mock-Up Resources:

    Mock-Ups Folder
    WalkMe Reference (if applicable)

Additional Notes:

    Ensure the design aligns with Guidde’s brand guidelines.
    Use high-quality images and readable fonts.
    Keep the design clean and focused on the key message and CTA.
    Ensure the CTA is prominent and encourages user action.

Submission Instructions:

    Submit the 3 ad creatives in the specified dimensions and formats.
    Include any notes or explanations about the design choices if necessary.

Deadline:  Specify Deadline

This brief provides all the details needed for the ad creatives, ensuring clarity on dimensions, messaging, and file requirements.