Overview

We are seeking a seasoned digital marketer to manage our digital marketing efforts, which include social media marketing, SEO, and content marketing. The ideal candidate should have a strong background in these areas and a proven track record of executing successful campaigns. Your primary focus will be to increase brand awareness, drive website traffic, and generate leads targeting millennials and small business owners.
Key Responsibilities

    Social Media Marketing:
        Develop and execute social media strategies to enhance brand presence.
        Create, schedule, and manage posts across various social media platforms.
        Engage with the target audience, respond to inquiries, and foster community growth.

    SEO (Search Engine Optimization):
        Conduct keyword research and implement SEO best practices to improve organic search rankings.
        Optimize website content, meta tags, and other on-page elements.
        Monitor and analyze website traffic, search rankings, and other key metrics to identify areas for improvement.

    Content Marketing:
        Develop and execute a content marketing strategy aligned with business goals.
        Create high-quality, engaging content such as blog posts, articles, infographics, and videos.
        Ensure content is optimized for SEO and resonates with the target audience.

    Campaign Analytics:
        Track, analyze, and report on the performance of marketing campaigns.
        Use analytics tools to measure the effectiveness of strategies and identify opportunities for improvement.
        Provide actionable insights and recommendations based on data analysis.

Target Audience

    Millennials
    Small business owners

Campaign Goals

    Increase brand awareness
    Drive website traffic
    Generate leads

Requirements

    Proven Experience: Demonstrated experience in managing and executing digital marketing campaigns, particularly targeting millennials and small business owners.
    Social Media Management: Proficiency in developing and implementing social media strategies across multiple platforms.
    SEO Expertise: Strong knowledge of SEO best practices, keyword research, on-page and off-page optimization, and familiarity with tools like Google Analytics, SEMrush, or Moz.
    Content Creation: Ability to create compelling and SEO-optimized content in various formats.
    Campaign Analytics: Experience with analytics tools to track, measure, and report campaign performance. Ability to translate data into actionable insights.
    Creative and Strategic Thinking: Ability to generate innovative ideas and strategies to achieve campaign goals.
    Strong Communication Skills: Excellent written and verbal communication skills to engage with the target audience and team members.

Preferred Skills

    Familiarity with marketing automation tools
    Experience with email marketing campaigns
    Graphic design skills for creating visual content

How to Apply

Please submit the following:

    Your resume highlighting relevant experience in digital marketing.
    Examples of previous marketing campaigns you have managed, with a focus on social media, SEO, and content marketing.
    A brief cover letter explaining your experience with targeting millennials and small business owners and how you can contribute to achieving our campaign goals.

Join us in creating impactful digital marketing campaigns that drive results and grow our brand. We look forward to your expertise and strategic input!