Here’s a refined job posting for your search for an SEO/SEM Analyst/Consultant for your boutique management consulting firm:
Company Overview:

We are a boutique management consulting firm with offices in Seattle and Chicago. Despite having our Google My Business (GMB) profiles set up, we are currently not ranking on any search engine and face challenges with a ghost profile that cannot be removed.

Objective:

We seek a talented SEO/SEM Analyst/Consultant to help us rank both locally and nationally for long-tail and short-tail keywords, such as "Strategy Consultants" (national) and "Strategy Consultants in Seattle" (local). Our goal is to achieve first-page rankings on Google for both national and local searches.

Responsibilities:

    Audit and Reporting:
        Conduct regular SEO audits.
        Provide detailed progress reports.

    SEO Strategy Development:
        Create and implement a comprehensive SEO strategy covering content, landing pages, back link strategy, and podcast promotion.

    GMB and Directory Listings:
        Promote and rank our GMB profiles.
        Maintain and build high-quality directory listings.

    Back link Strategy:
        Build high Domain Authority (DA) back links.

    On-Page and Off-Page SEO:
        Develop and execute strategies to improve both on-page and off-page SEO.

    Landing Page Optimization:
        Develop and execute a comprehensive landing page strategy to improve conversions and SEO rankings.

    Podcast and Marketing Material Promotion:
        Promote our podcast and other marketing materials to drive traffic and improve SEO.

    PPC Strategy:
        Develop a pay-per-click (PPC) strategy to complement our SEO efforts.

Qualifications:

    Proven experience as an SEO/SEM Analyst/Consultant.
    Excellent understanding of SEO best practices and strategies.
    Strong ability to build and execute comprehensive SEO and SEM strategies.
    Experience with Google Analytics, Google Search Console, SEM rush, or similar tools.
    Ability to provide actionable insights without directly changing client-facing content unless having a strong understanding of the market and proper language use.

Expected Outcomes:

    Rank on the first page of Google for both national and local keywords within 90 days.
    Improved visibility and ranking of GMB profiles.
    Higher website traffic and improved conversions through optimized landing pages.
    Effective promotion of our podcast and other marketing materials.

Project Duration:

This is an ongoing project, with an initial goal of achieving first-page rankings within 90 days. Continued engagement will be based on performance and results.

Proposal Requirements:

    A detailed plan outlining how you will achieve the objectives.
    Examples of past work and results achieved.
    Tools and methods you will use for auditing and reporting.
    Timeline and milestones for achieving first-page rankings.
    Cost structure, including any performance-based pay.

Payment Structure:

We are looking to pay a monthly rate broken into weekly payments, with bonuses based on results, paid through Up work.

Additional Information:

If selected, we will provide our domain for you to conduct an audit and create a comprehensive strategy.

Feel free to adjust any details to better suit your firm's needs!