Location: Remote
Type: Full-time/Part-time
Salary: Competitive, based on experience

About Tutors Plan:
Tutors Plan is dedicated to transforming children’s educational journeys through personalized tutoring, scholarships, grants, and innovative AI-driven learning tools. We focus on the science of learning, advanced platforms, and a strong volunteer tutor network to foster academic success and create a significant social impact.

Job Description:
We are looking for a creative and strategic Social Media and Branding Manager to enhance Tutors Plan’s social media presence and strengthen our brand identity. The ideal candidate will have a passion for education and technology, excellent communication skills, and a proven track record in social media management and branding.

Key Responsibilities:

    Develop and implement social media strategies to boost brand awareness and engagement across all platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
    Create, curate, and manage published content (images, video, written) that aligns with Tutors Plan’s brand voice and goals.
    Monitor, listen, and engage with users in a “social” way while cultivating leads and sales.
    Oversee the design and layout of all social media accounts, ensuring a cohesive brand image.
    Analyze key metrics and adjust strategies as needed.
    Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players, and coordinate actions.
    Design and execute campaigns for major programs like Tutors Plan ART, K12 Scholar Pass, and Kids Coding & Robotics.
    Plan and execute Meet Up events in 50 major cities, coordinating with local partners and stakeholders.
    Stay updated on emerging social media trends and tools.

Qualifications:

    Bachelor’s degree in Marketing, Communications, or a related field.
    Proven experience in social media marketing or as a Digital Media Specialist.
    Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
    Demonstrable experience with social networking and social analytics tools.
    Knowledge of web design, web development, CRO, and SEO.
    Understanding of online marketing and major marketing channels.
    Positive attitude, detail-oriented, customer-focused with strong multitasking and organizational abilities.
    Fluency in English.

Preferred Qualifications:

    Experience in the education or technology sectors.
    Familiarity with AI tools and platforms for content creation.
    Experience in managing Meet Up events or similar community engagements.

How to Apply:
Interested candidates should send their resume, a cover letter, and examples of previous social media campaigns to [contact email].

Tutors Plan is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.