Position: Freelance/Contract

Job Description:
We are seeking a savvy social media specialist to enhance our brand's online presence. This role involves meticulously planning, developing, and implementing our social media content across Facebook, Instagram, and TikTok. The primary goals are to increase brand awareness, drive website traffic, and generate leads, with a specific focus on engaging young adults and middle-aged adults.

Responsibilities:

    Content Strategy and Planning:
        Develop and execute a comprehensive social media strategy that aligns with our brand objectives.
        Create a content calendar to ensure consistent and timely posting across Facebook, Instagram, and TikTok.

    Content Creation and Posting:
        Craft engaging and visually appealing posts that reflect the brand’s voice and message.
        Develop strategic posts with effective call-to-actions to drive website traffic and generate leads.
        Utilize multimedia content (images, videos, infographics) to enhance engagement and reach.

    Audience Engagement:
        Interact with followers, respond to comments and messages, and foster a sense of community.
        Monitor social media channels to stay updated on trends and audience preferences.

    Analytics and Reporting:
        Track and analyze the performance of social media campaigns using relevant metrics.
        Provide regular reports on social media activities, insights, and recommendations for improvement.

    Target Audience Focus:
        Develop content and strategies that resonate with young adults and middle-aged adults.
        Utilize demographic insights to tailor content that appeals to the target audience segments.

Requirements:

    Proven track record in developing and executing successful social media strategies.
    Experience with Facebook, Instagram, and TikTok, including content creation and audience engagement.
    Strong understanding of social media analytics and tools for tracking performance.
    Ability to create visually appealing and engaging content.
    Excellent communication skills and ability to connect with diverse audiences.
    Familiarity with the interests and behaviors of young adults and middle-aged adults.
    Creative mindset with strong attention to detail.

Preferred Qualifications:

    Experience in increasing brand recognition, driving website traffic, and generating quality leads through social media.
    Proficiency in graphic design tools and video editing software.
    Knowledge of current social media trends and best practices.

To Apply:
Please provide a portfolio showcasing your previous work, including examples of social media strategies and campaigns you have developed. Highlight any specific achievements in increasing brand awareness, driving website traffic, and generating leads, particularly among young adults and middle-aged adults.

We look forward to collaborating with a talented social media specialist who can elevate our brand’s online presence and achieve our marketing goals.