Description:

We are seeking a talented freelancer to manage and optimize our Google Ads marketing campaigns. As a Google Ads Marketing Specialist, you will be responsible for creating and implementing effective strategies to drive traffic, increase conversions, and maximize ROI. Your duties will include keyword research, ad copywriting, bid management, A/B testing, and performance analysis. The ideal candidate should have a proven track record of success in managing Google Ads campaigns, possess strong analytical skills, and stay up-to-date with the latest industry trends and best practices.

Responsibilities:

    Create and implement effective Google Ads strategies to drive traffic and increase conversions.
    Conduct keyword research to identify high-performing keywords and optimize campaigns.
    Write compelling ad copy that aligns with campaign goals and resonates with the target audience.
    Manage bids and budgets to ensure cost-effective campaign performance.
    Perform A/B testing to continuously optimize ad performance and conversion rates.
    Analyze campaign performance data to provide insights and recommendations for improvement.
    Stay up-to-date with industry trends, Google Ads updates, and best practices to ensure optimal campaign performance.

Requirements:

    Proven experience in managing and optimizing Google Ads campaigns.
    Strong skills in keyword research and optimization.
    Excellent ad copywriting skills.
    Experience with bid management and budget optimization.
    Proficiency in A/B testing and conversion rate optimization.
    Strong analytical skills and experience in performance analysis and reporting.
    Ability to stay current with industry trends and Google Ads best practices.

How to Apply:

If you have the relevant skills and experience, please apply with:

    Resume: Highlighting your experience in Google Ads campaign management.
    Portfolio/Case Studies: Showcasing previous successful Google Ads campaigns you have managed.
    Brief Cover Letter: Explaining your approach to Google Ads management and optimization.

This job description is structured to attract a qualified Google Ads specialist with the expertise to effectively manage and optimize your campaigns.