It sounds like your Airbnb in Lusaka has great potential, and expanding your reach beyond the platform is a smart move! Here are a few strategies you can implement to attract expats, corporate travelers, and organizations looking for short-term stays:
Marketing Strategies for Your Airbnb

1. Direct Outreach to Expats & Organizations

Compile a list of embassies, NGOs, international companies, and expat communities in Lusaka.

Craft a professional email pitch highlighting your property's benefits (fully furnished, great staff, flexible stays, etc.).

Offer corporate discounts for long-term stays.

2. List on Additional Rental Platforms

Register on corporate housing sites like Flatio, Blueground, Homelike, or even local classified websites.

List your property on expat-focused forums like InterNations or Facebook groups for expats in Zambia.

3. Leverage Social Media & Digital Marketing

Run targeted Facebook & Instagram ads reaching travelers & expats in Zambia.

Share content on LinkedIn targeting HR departments & relocation services.

Use Google My Business to make your property easier to find via local search.

4. Partner with Local Businesses & Travel Agencies

Offer commissions to travel agents who refer guests.

Collaborate with relocation services that assist expats moving to Zambia.

Contact medical tourism facilitators who assist patients visiting Zambia.

How I Can Help

I can assist with:

✔️ Email outreach (crafting & sending emails to targeted organizations)

✔️ Digital advertising setup (Facebook, Google Ads, LinkedIn outreach)

✔️ SEO optimization for your listing to rank higher in searches

✔️ Creating a simple website or landing page for direct bookings

Let me know which services you’d be interested in, and I can provide a fixed rate based on the scope of work. Also, feel free to share any specific preferences! 😊