Job Description:

We are a specialist online footwear retailer with a revenue of over £1m, looking for an experienced advertising specialist to help set up, optimize, and improve our Meta (Facebook & Instagram) and Google advertising campaigns across the UK and US markets. While our ads are performing well in the UK, we need expert help in boosting our performance in the US and refining our overall ad strategy.

Key Responsibilities:

    Build and optimize Meta and Google ad campaigns to increase conversions and drive traffic.
    Analyze and adjust the current campaign structure to improve performance in both the UK and US markets.
    Develop targeted strategies to improve the effectiveness of US-based campaigns, where current results are less successful.
    Provide ongoing monitoring and optimization of ad performance, making adjustments as necessary.
    Collaborate with our team to ensure ad campaigns align with our brand and business goals.

Requirements:

    Proven experience in Meta (Facebook/Instagram) and Google Ads management, particularly for eCommerce businesses.
    Expertise in UK and US markets, with a demonstrated ability to drive successful ad campaigns in both regions.
    Strong understanding of ad targeting, re targeting, and audience segmentation.
    Ability to analyze data and translate insights into actionable ad optimizations.
    Excellent communication skills and ability to work collaboratively with our internal team.

If you have a proven track record of running successful ad campaigns in both the UK and US, we would love to hear from you!

Duration: Ongoing with potential for long-term collaboration.