Job Description:

We are seeking an experienced Social Media and Digital Marketing Specialist to manage our online presence and create effective digital marketing strategies for our medical Saudi journal. The ideal candidate will be responsible for making our social media channels active and engaging, with the goal of increasing visibility, readership, and engagement within the medical community.

Responsibilities:

    Social Media Management:
        Develop and implement a social media strategy tailored to the medical field and Saudi audience.
        Manage and update social media channels regularly to keep them active and engaging.
        Create and curate content that resonates with the target audience, including articles, infographics, and medical insights.
        Engage with followers by responding to comments, messages, and discussions in a timely and professional manner.

    Content Strategy:
        Design a content calendar that aligns with the journal’s objectives and upcoming publications.
        Collaborate with medical professionals and writers to produce high-quality, relevant content.
        Utilize a mix of content formats such as videos, blog posts, and webinars to cater to diverse audience preferences.

    Digital Marketing Strategy:
        Develop and execute digital marketing strategies to drive traffic to the journal’s website and increase readership.
        Implement SEO best practices to improve the journal's online visibility and search engine ranking.
        Run targeted digital advertising campaigns to reach medical professionals, researchers, and academics in Saudi Arabia and beyond.

    Analytics and Reporting:
        Monitor social media performance and digital marketing campaigns, providing regular reports with insights and recommendations for improvement.
        Analyze audience behavior, engagement rates, and campaign ROI to optimize future strategies.

    Community Building:
        Foster a sense of community among followers by facilitating discussions, sharing relevant news, and highlighting contributions from readers and medical professionals.
        Identify and collaborate with influencers, thought leaders, and medical organizations to broaden the journal's reach.

Requirements:

    Proven experience in social media management and digital marketing, particularly in the medical or academic field.
    Strong understanding of the Saudi market and medical community.
    Excellent communication and content creation skills, with the ability to tailor messages to a professional audience.
    Proficiency in social media management tools and digital marketing platforms.
    Knowledge of SEO, content marketing, and analytics tools.
    Ability to think creatively and strategically to engage and grow an audience.

If you are passionate about digital marketing and have the skills to enhance the online presence of a medical journal, we would love to hear from you!