Job Description:

We are seeking an experienced and highly skilled Digital Marketing & Analytics Manager to lead our efforts in managing and optimizing our Google and Facebook marketing properties. This role will be pivotal in overseeing and enhancing our digital marketing strategies across various platforms, including Google Analytics (GA4), Google Search Console, Google Ads Manager, Google Tag Manager, Google Merchant Center, and Facebook Ads. The ideal candidate will have a strong background in digital marketing, analytics, and e-commerce, with a proven track record of optimizing campaigns and driving growth.

Responsibilities:

Google Properties:

    Google Analytics (GA4):
        Set up and maintain GA4 for accurate tracking and reporting of website and campaign performance.
        Analyze data to provide actionable insights and recommendations for website optimization and marketing strategies.
        Develop custom reports and dashboards to monitor key metrics and KPIs.

    Google Search Console:
        Monitor website performance in search engines, addressing indexing issues and improving SEO health.
        Provide regular reports on search performance, keyword rankings, and potential growth opportunities.

    Google Ads Manager:
        Develop, manage, and optimize Google Ads campaigns (search, display, shopping) to maximize ROI.
        Conduct keyword research, A/B testing, and audience segmentation to enhance campaign effectiveness.
        Monitor ad spend, bidding strategies, and overall campaign performance, making data-driven adjustments as needed.

    Google Tag Manager:
        Implement and manage tags for tracking user behavior, conversions, and marketing performance.
        Ensure all tags are firing correctly and troubleshoot any issues promptly.
        Collaborate with developers and marketers to ensure seamless tag implementation and data accuracy.

    Google Merchant Center:
        Manage product feeds, ensuring optimization for Google Shopping.
        Monitor the Merchant Center for errors, resolve issues, and ensure compliance with Google’s policies and guidelines.
        Stay updated on changes to Google Shopping policies and best practices.

Facebook Properties:

    Facebook Ads Manager:
        Plan, execute, and optimize Facebook ad campaigns across various objectives (e.g., awareness, conversion, retargeting).
        Conduct audience research, split testing, and creative optimization to improve campaign results.
        Monitor ad performance, budgets, and ROI, making adjustments as needed to achieve business goals.

    Facebook Pixel and Analytics:
        Implement and manage the Facebook Pixel for tracking conversions, creating custom audiences, and optimizing ad delivery.
        Analyze Facebook ad performance data, providing insights and recommendations to improve campaign effectiveness.
        Develop custom reports and dashboards for tracking Facebook ad performance and overall ROI.

Qualifications:

    Proven experience managing Google Analytics, Search Console, Ads, Tag Manager, Merchant Center, and Facebook Ads.
    Strong understanding of e-commerce and digital marketing strategies.
    Ability to analyze data and provide actionable insights across both Google and Facebook platforms.
    Experience with Shopify (or similar e-commerce platforms) is a plus.
    Excellent communication skills and the ability to work independently.
    Google and Facebook certifications (e.g., Google Analytics, Google Ads, Facebook Blueprint) are preferred.

Why Join Us:

    Flexibility: Opportunity to work with a growing e-commerce brand with the potential for a long-term relationship.
    Growth: Be a part of a dynamic team that fosters innovation and career development.

If you are a skilled professional with a passion for digital marketing and analytics, and a drive to contribute to our e-commerce success, we would love to hear from you. Apply now to be a key player in our expanding team!