Project Overview: We are seeking an experienced graphic designer to help refresh and modernize our existing brand. Our brand has been in operation for about 12 months and has gained recognition among our customers. While we want to slightly update our logo and branding guidelines, we aim to preserve the brand's essence and maintain the current recognition. This project includes refreshing our logo, creating a brand design booklet, and designing updated corporate stationery to align with the refreshed look.

Project Requirements:

    Brand Refresh:
        Update the existing logo with minor changes to modernize its look while preserving brand recognition.
        Maintain the current color scheme to ensure a smooth and consistent transition for customers.
        The design should look professional, clean, and current, ensuring that the updated brand is fresh but not drastically different.

    Brand Design Booklet:
        Create a comprehensive brand design booklet that outlines the updated brand guidelines, including:
            Logo usage (variations, spacing, and placement)
            Color palette (primary and secondary colors)
            Typography (font choices and usage guidelines)
            Imagery style (photography, illustrations, and graphic elements)
            Any other relevant brand assets (icons, patterns, etc.)

    Corporate Stationery Design:
        Design a cohesive set of corporate stationery that aligns with the updated brand:
            Business Cards: Clean, modern, and professional
            Letterheads: For formal communications
            Envelopes: For mailing and consistent branding
            Email Signatures: To match the updated branding and include key contact details

Assets Provided:

    Existing logo files (.svg) and current brand materials to guide the refresh.

Ideal Candidate:

    A graphic designer with experience in brand refreshes and creating brand guidelines.
    Strong portfolio with examples of similar projects, particularly brand refreshes, brand booklets, and corporate stationery.
    Attention to detail and ability to work within established brand guidelines while suggesting improvements that maintain recognition and professionalism.
    Excellent understanding of modern design trends and the ability to adapt to a wide range of industries.

To Apply:
Please provide:

    Examples of similar brand refresh projects, brand booklets, and corporate stationery you’ve worked on.
    A brief overview of your approach to brand refreshes, specifically how you balance modernization while maintaining brand recognition.
    Estimated timeline for completing the project, as well as your availability for potential future work if we decide to expand the scope.

We look forward to seeing your portfolio and collaborating with a talented designer to give our brand a polished, modern update!