Location: Dubai, United Arab Emirates
Company: E-commerce Platform (Pet Supplies & Services)
Job Overview:

We are seeking a Digital Marketing Specialist to lead and execute paid advertising campaigns on Google Ads and Meta Ads for our recently launched e-commerce platform. Our platform specializes in pet supplies and services catering to the Dubai market. The ideal candidate should have significant experience in e-commerce marketing with a deep understanding of strategies to optimize ad performance and boost ROI.
Key Responsibilities:

    Campaign Management: Develop, implement, and optimize paid advertising campaigns on Google and Meta platforms to drive traffic and sales.
    Ad Copy Creation: Write compelling and persuasive ad copy tailored to our target audience.
    Targeting & Strategy: Identify, segment, and define target demographics to maximize the effectiveness of campaigns and align with overall business goals.
    Performance Monitoring: Continuously monitor campaign performance, track key metrics (CPC, CTR, CPA), and make data-driven adjustments to improve ROI.
    Collaboration: Work closely with the marketing team to ensure consistency in brand messaging and integrate paid ad strategies with broader business objectives.
    Trend Analysis: Stay informed about digital marketing trends, competitor strategies, and platform updates to ensure we maintain a competitive edge.

Qualifications:

    Experience: Minimum of 3-5 years of digital marketing experience, particularly in e-commerce marketing.
    Platform Expertise: Strong knowledge of Google Ads and Meta Ads (Facebook & Instagram), with proven success in managing and optimizing campaigns.
    Analytical Skills: Ability to analyze campaign data and make data-driven decisions to improve ad performance.
    Creative Writing: Strong writing skills to create engaging ad copy that resonates with pet owners and converts leads into customers.
    Collaboration: Ability to work independently, manage multiple tasks, and collaborate effectively with a team in a fast-paced environment.
    Passion for Pets: Understanding of the pet industry and consumer behavior in the UAE market is a plus.

If you're a passionate digital marketer looking for an exciting challenge in the pet e-commerce space, we want to hear from you! Help us grow our brand and make a lasting impact on the pet community in Dubai.