We are seeking a TikTok Ads Specialist to design, execute, and optimize an ad campaign for our AI-powered app, which focuses on translation and grammar assistance. Our primary audience includes migrants in Europe and the US who face challenges with writing in a foreign language.
Key Responsibilities

    Campaign Setup & Management: Utilize TikTok Ads Manager to create, manage, and optimize campaigns targeting a narrow audience.
    Audience Targeting: Develop precise targeting strategies using geographic, demographic, and behavioral data, with a focus on the European and US markets.
    Creative Development: Adapt and produce video and graphic content tailored to TikTok's style, trends, and audience preferences.
    Trend Integration: Leverage trending music, hashtags, and video styles to ensure ads integrate seamlessly into the TikTok feed.
    Performance Analysis: Monitor metrics such as CTR, CPA, and app installs, using insights to refine creatives and targeting strategies for optimal results.

Required Skills & Experience

    Proven experience in setting up and managing TikTok ad campaigns, particularly for narrow target audiences.
    In-depth knowledge of TikTok Ads Manager features, including budget management and format selection.
    Familiarity with TikTok trends and the ability to create compelling, user-focused content.
    Strong understanding of campaign performance metrics and data-driven optimization.
    Experience working with the European and US markets, especially with diverse, multilingual audiences.

Preferred Qualities

    Ability to articulate the value of a product through engaging, concise video content.
    Creative problem-solving skills to address user pain points via effective ad strategies.
    Collaborative mindset to work with our team on aligning campaign goals and execution.

How to Apply

Please submit the following:

    Examples of successful TikTok campaigns you’ve managed, including performance metrics.
    A brief strategy outline for reaching and engaging our target audience.
    Your proposed pricing or hourly rate.

If you are passionate about leveraging TikTok’s platform to drive user engagement and app installs, we’d love to hear from you!