We are seeking a highly experienced Klaviyo Specialist with expertise in advanced segmentation and automation to help us effectively target and engage our customers during Q4, the busiest shopping season of the year. Your work will play a crucial role in driving revenue growth through personalized and data-driven email marketing strategies.
Key Responsibilities:

    Customer Segmentation:
        Build detailed customer segments based on behavioral data, purchase history, and engagement metrics.
        Ensure that customer groups are highly targeted and tailored for specific promotions, ensuring messaging relevance.

    Automation & Workflows:
        Develop and implement automated email workflows to engage customers in real-time based on specific actions (e.g., abandoned carts, product recommendations, post-purchase follow-ups).
        Ensure that workflows are optimized for maximum engagement and conversion rates.

    Email Deliver ability Optimization:
        Monitor and optimize email deliver ability to achieve high inbox placement rates, reducing the likelihood of emails being filtered into spam folders.
        Implement strategies to improve email open rates, click-through rates, and conversion rates.

    Reporting & Analysis:
        Provide detailed reporting and analysis on campaign performance, focusing on key metrics such as open rates, click-through rates, conversion rates, and revenue generated.
        Use data-driven insights to make recommendations for continuous improvement.

Qualifications:

    Proven expertise in Klaviyo, with deep experience in advanced segmentation and automated email marketing workflows.
    Strong understanding of customer behavior and eCommerce trends, especially during Q4.
    Demonstrated success in optimizing email deliver ability and achieving high inbox placement rates.
    Ability to analyze and report on campaign performance, providing actionable insights to drive growth.
    Familiarity with abandoned cart recovery, product recommendations, and post-purchase workflows.
    Excellent communication skills and the ability to collaborate with the marketing team to align strategies with business goals.

If you're a Klaviyo expert with a passion for driving results through advanced segmentation, automation, and email marketing strategies, we'd love to hear from you!